WordPress powers nearly one-third of the world’s websites, from small personal blogs to the complex sites of major corporations such as Sony, Time Inc., the New York Post, and NBC. It it has unique features that make it the most popular content management system in use today.
Although WordPress was originally designed to support blogging and related types of online publishing, it also powers a wide range of sites with other purposes. WordPress is used to run complex sites for large multinational corporations, manage small businesses, and create personal blogs. WordPress sites can contain full-service eCommerce stores, showcase a portfolio, or host a social network, group, or podcast. Whatever a company’s requirements, the core WordPress package plus a variety of basic and premium plugins that are suitable for your site. Thanks to its many themes and easy access to its source files, WordPress is also endlessly adaptable to a company’s changing needs.
The WordPress plugin directory includes hundreds of plugins—small pieces of code designed to perform specific tasks—that allow users to add features such as shopping carts, galleries, contact forms, and more to any compatible WordPress site. Users can also purchase and install hundreds of custom plugins from third-party developers. Plugins can be activated or deactivated and uninstalled as needed as a site evolves.
Searchability is key to ranking high on Google and other search engines. WordPress sites tend to rank high for their keywords, largely because they’re constantly being updated and because WordPress includes a variety of tools and plugins for optimizing content for SEO (search engine optimization).
Mobile responsiveness is also a factor in Google rankings, so websites need to look good on any device. WordPress offers a variety of responsive theme designs, and users can also make a static site responsive with plugins and adjustments to theme files.
Since WordPress is a content management system software, it has multiple features that make publishing content easy. One of these is a “built-in” blog feature that can be accessed from any device, at any time, so that users who want to add a blog to their website don’t have to create one separately. That makes it possible even for sites unrelated to blogging to use the blog feature for adding updates or announcements.